ITV Showcase

The ITV Upfronts is the biggest night in their commercial calendar. The show was held in London Television Studios in Southbank and hosted by Paddy McGuinness including performance by BGT's semi-finalists, Light Balance and an appearance by rugby legends Lawrence Dallaglio, Gareth Thomas, Scott Hastings and Danny Care. A projection mapped stage was created to change and react to the speaker on stage, incorporating film, animation and imagery to create a immersive experience for advertisers and media agencies.